Drunk driving is now a long-time running problem. The blood alcohol concentration (BAC) used to issue DUIs do not actually work as a one size fits all, because every person’s tolerance of alcohol will be different. With ride-sharing companies like Uber and Lyft today, it is no excuse for someone to drive anywhere after alcohol consumption.
We had 24 hours to define a problem, research the scope, ideate and prototype a solution. Due to the time-constraint, research was limited to an online survey and a few phone calls that we made to people in our network. We then proceeded almost immediately to ideation and once we found a feasible and desirable idea, we built out a mobile and smartwatch application, and also a presentation deck to be shown to the judges.