We ALL have some experience with social media (well, at least if you’re online reading this blog post you do). Most of the people I know, myself included, spend a good portion of our day on social media. Whether it’s Facebook, Twitter, Instagram, LinkedIn, YouTube, or so on, if you can name it, I’m sure I can think of someone who uses it or has at least brought it up before.
Up until I got to the States, and got my first internship with Market Vision Gateway/Research, I’ve never had to think about what Social Media means for organizations or businesses. Of course I knew that big brands; like Nike and Apple utilize social media in their marketing efforts, but it never dawned to me about how common it is with even small companies. This summer, I had to opportunity to intern with The Wittern Group, a local company in Des Moines, as their online marketing intern, and I’ve been given an ample amount of leg room to put some online marketing theories into practice in a professional setting. Also though a ton of researching and benchmarking for the company, it’s amazing to see how different kinds of companies (with different sizes, industries, locations, etc) utilize social media in alignment to their company’s big picture marketing strategy. From my experience over these past 2 summers, here are a couple of tips that I’ve picked up when applying general social media knowledge to a more strategic means of managing Social Media for a business.
- Always start with an action plan: You need to know first; where you are at with social media currently and also where you want to be. What are your overarching objectives and what are your short-term objectives for each platform that you want to utilize? What are the keywords that people are finding you with? Who is your target audience? – These are a few of the many questions that you should ask yourself when putting together your action plan
- There’s a ton of social media platforms out there. You don’t need to be on every single one of them, but you need to be on the ones that your audiences are on, and the ones that are most relevant to your product/service
- Track everything! – take note of where you are starting at and measure your progress with each social media platform, and also with traffic to your website
- Post or put up relevant things, but also remember to keep things interesting and fun! It’s really helpful to have a calendar or schedule to make sure that you are keeping your followers engaged. It’ll be important to keep in mind that you are present on social media to manage the conversation – know when people are talking about you, what feedback people are giving to you, when people are engaging with your company
- Use social media not only to reach your customers, but also to keep up to date with your industry, your geographic location, your competitors, your partners, etc
- Social media platforms are super useful in it themselves, but it’s important that all the platforms can somewhat link back to the main company website or some form of landing page where customers/followers can find all other information and details on
I think there’s a whole lot of things that I’ve learnt over the past few years on the business side of social media. And social media is definitely a thing, so it’s important to keep up with technology and trends!