• Project name :Forget Me Pot
  • Category :School Project /Startup /Consulting
  • Client :Proznitz Solutions
  • Complete date :July 2016
  • Skills :Business Strategy, Marketing, Design

More from this Project

*Important: To respect the privacy of my client, I have refrained from sharing all our deliverables. If you’re curious to find out more about this project, please contact me directly

THE PROBLEM

Redacted - Proznitz solutions is a small alpha stage startup in the Greater Chicago Area. We consulted with the client on Product Development and Marketing Strategy for a product that we named the "Forget Me Pot"

THE PROCESS

After meeting the client for the first time, we wrote proposal to define the project scope that was reviewed and approved later. Then we proceeded to collect primary and secondary research related to the proposed product. During this time, we visited multiple florists, garden centers, and DIY stores to speak to professionals and shoppers. After collecting our data, we analyzed the information and took into consideration the types of people we spoke to. We then took our low-fi prototype to our client and some other users to test before finally presenting it to him.

THE SOLUTION

Redacted - Our solution included a Segmentation, Targeting and Positioning Strategy for the proposed product. Additionally, we guided the client through Key Next Steps to launch his crowd-funding campaign.

css.php